Introduction
What if 15% of your audience can’t access your website properly?
That’s the global percentage of people living with disabilities—over one billion users who often face barriers online. Yet, many websites still fail to meet basic accessibility standards, unintentionally alienating millions of potential customers.
For businesses, this isn’t just an ethical issue—it’s a measurable loss in engagement, conversion, and digital growth. Poor accessibility affects bounce rates, damages brand perception, and limits your revenue potential.
At UXGen Technologies, we approach accessibility not as a checkbox but as a critical driver of user experience (UX), conversion rate optimization (CRO), and digital marketing success. Our solutions embed inclusivity at the heart of design and development, empowering businesses to reach broader audiences and meet compliance goals.
In this blog, we’ll walk you through what developers and product teams need to know about building accessible websites, key industry practices, impactful case studies, and how you can turn accessibility into a competitive advantage.
Let’s dive in.
Understanding the Problem
Why Accessibility Matters in 2025
Web accessibility—or A11y—ensures that all users, regardless of ability, can perceive, understand, navigate, and interact with websites and tools. Yet, 97.4% of the top 1 million websites still have detectable accessibility issues, according to the latest WebAIM report.
Common barriers include:
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Poor color contrast
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Missing alt text
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Keyboard traps
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Inaccessible forms
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Unlabeled buttons
These issues result in lost opportunities. Businesses risk losing up to 20% of potential online revenue due to inaccessible digital experiences. In addition, lawsuits related to non-compliance with ADA (Americans with Disabilities Act) and WCAG (Web Content Accessibility Guidelines) are steadily increasing, impacting companies of all sizes.
Beyond compliance, accessibility drives:
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Improved SEO as search engines favor accessible content
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Better overall UX for all users
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Broader audience reach, including aging populations and neurodiverse individuals
Accessibility is not only good for users—it directly contributes to measurable business value.
Solution & Insights
A11y Best Practices Developers Must Follow
Modern development teams must adopt an inclusion-by-design approach. Accessibility should not be a retrofit—it must be foundational.
Here are some proven best practices:
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Use semantic HTML: Tags like button, nav, main, and form should be correctly implemented to ensure screen readers and assistive technologies interpret content accurately.
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Support keyboard navigation: Users should be able to access all interactive elements using only a keyboard. Focus indicators should be visible, and navigation should follow a logical order.
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Apply ARIA thoughtfully: ARIA (Accessible Rich Internet Applications) roles and attributes are helpful for dynamic interfaces but must be used only when native HTML is insufficient.
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Maintain strong contrast ratios: WCAG 2.1 recommends a minimum contrast ratio of 4.5:1 for normal text and 3:1 for large text to ensure readability.
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Label all form fields: Every input field should have an associated label element, and error messages must be descriptive and accessible.
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Make media content accessible: Images must include alt attributes, while videos should provide captions and transcripts.
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Design for mobile accessibility: Accessibility should extend to mobile responsiveness. This includes tap targets, font scaling, and ensuring all controls are screen reader-friendly.
Accessibility should be tested early and often. Tools like axe, Lighthouse, and screen readers such as NVDA or VoiceOver can help identify barriers and opportunities for improvement.
At this point, readers understand the challenges and best practices. Offering a free audit here converts awareness into immediate action while the topic is fresh in their minds.
Case Studies & Examples
How UXGen Technologies Leads with Accessibility
One of our most impactful projects involved a learning management system that experienced a high bounce rate from visually impaired users. Their platform had usability gaps—non-semantic elements, missing labels, and inconsistent contrast.
UXGen Design Studio stepped in to re-engineer the frontend using semantic HTML and accessible components. We restructured the color system, added proper ARIA roles where necessary, and performed rigorous keyboard and screen reader testing.
The result was a significant bounce rate drop from 72% to 28%, along with a 2.7x increase in time spent on the platform. Most importantly, the platform achieved full ADA and WCAG 2.1 compliance in under two months.
In another instance, a healthcare appointment platform for older adults faced drop-offs due to font size and keyboard navigation issues. After revisiting the design and implementing accessibility features like scalable typography, labeled buttons, and keyboard shortcuts, the platform recorded a 50% increase in bookings from senior users and a 98% satisfaction score in post-interaction surveys.
At UXGen Technologies, we approach accessibility as a vital component of conversion and engagement, not just compliance.
Once readers see real-world success stories, they’re primed to trust your expertise. This CTA invites them to take the next concrete step toward similar results.
Actionable Takeaways
Here’s how you can start making your website more accessible today:
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Audit your site using automated tools and manual testing
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Begin with semantic HTML before using frameworks or plugins
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Ensure every action and interaction is accessible via keyboard alone
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Provide visible focus states on all interactive elements
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Do not rely on color alone to communicate meaning
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Add alt text for every image and transcript or captions for media
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Use clear, concise language with proper hierarchy and headings
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Involve people with disabilities in your usability testing
For students and learners beginning their accessibility journey:
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Contribute to open-source projects focused on A11y
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Practice testing and fixing accessibility bugs
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Explore real-world WCAG case studies and follow inclusive design communities online
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Use browser extensions like axe and Accessibility Insights to review websites
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Start designing with empathy, understanding that inclusive experiences benefit all users
How UXGen Technologies Can Help You
Whether you’re starting a new project or retrofitting an existing site, accessibility is best handled by experts who understand how to align it with performance goals.
UXGen Technologies provides end-to-end A11y solutions that not only help your product meet standards but make it easier and more enjoyable for everyone to use.
Our associated companies strengthen this offering:
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UXGen Design Studio creates interfaces rooted in psychology and universal design principles.
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UXGen Academy educates your teams on practical accessibility implementation.
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UXGen Marketing amplifies your reach with inclusive content and SEO strategies built around accessible experiences.
Together, we help you convert accessibility into action—driving better user engagement, higher search rankings, and improved revenue from digital platforms.
We’ve helped businesses across sectors achieve 2x engagement, 3x retention, and over 40% increases in form conversions simply by embedding accessibility into the core of their digital experiences.
We’re here to help you do the same.
Conclusion
Accessibility isn’t a trend—it’s a fundamental expectation in the digital age. When your website works for everyone, it works better for your business.
By prioritizing accessibility from day one, you’re not just complying with global standards; you’re building trust, broadening reach, and unlocking new revenue opportunities.
UXGen Technologies and its ecosystem of companies offer tailored solutions for businesses ready to lead with inclusive, conversion-friendly design. Let us help you make digital experiences more powerful and accessible for all.
Connect with us today to explore how your website can meet accessibility standards while achieving higher conversion rates and digital growth.
Explore related services:
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UX Accessibility Audits
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Conversion-Focused Design
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Accessible Marketing Campaigns
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Industry-Specific UX Training
Right before wrapping up, this placement captures readers who are ready to dive deeper, ensuring no interested user leaves without knowing where to explore more.
Frequently Asked Questions
What does A11y mean?
A11y is shorthand for accessibility. The number 11 represents the eleven letters between the “A” and “Y” in the word “accessibility.”
What are the WCAG guidelines?
These are global accessibility standards. They outline how to make web content more accessible to people with disabilities.
Who benefits from accessible websites?
Everyone. Users with permanent or temporary impairments, elderly users, mobile users, and even users with slow internet connections benefit from accessible design.
How does accessibility impact SEO?
Accessible sites are better structured, easier to crawl, and more relevant to diverse search intents, leading to higher rankings and better organic traffic.
Can developers test accessibility themselves?
Yes. Developers can use tools like Lighthouse, axe, or keyboard-only navigation to identify and fix many accessibility issues early in development.
What is the cost of making a site accessible?
The cost varies depending on the project’s scope, but the investment pays off in terms of legal risk mitigation, broader audience reach, and higher conversion rates.
